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| | The !..:Bazaar Fundas:...! Network is not currently active and cannot accept new posts | | Just how big is Walmart? | Views: 718 | | Mar 08, 2007 6:54 pm | | Just how big is Walmart? | # | 
Mamta Mamta | |
Just how big is Walmart?
Everyone knows Wal-Mart is big. Here are a few pieces of information
that you may like to know. Like any other data on Retail this also
may be stale. Yet a good picture can be formed.
100 million people a week buy into the "we're just like you" message.
The company's annual sales rivals the gross domestic product of
Austria, the world's twenty-second largest economy. Wal-Mart
topped 'Forbes' magazines list of top 500 companies based on revenue,
stealing the top spot from long time holders General Motors and Exxon
Mobil.
Wal-Mart is constantly expanding its store count - the company
operates close to 3500 stores in US, which includes over 1000
Super centres and 500 Sam's Clubs. Even as discount retailers face
intense competition from category specialists, like Circuit City and
Home Depot, and increasingly compete against grocery and pharmacy
retailers, there seems no end to Wal-Mart's success story.
Wal-Mart's appeal with consumers is largely based on its promotion of
small-town flavor. From a people greeter in every store to in-store
events, including Halloween fashion shows and Oreo stacking contests,
the company's goal of spreading that hometown flavor has been key to
its success.
This distinct approach to discount retailing is embedded in the
company's corporate culture. This culture began with Sam Walton's own
charismatic personality and is fostered among the company employees,
who are referred to as 'associates.' The company puts an almost
OBSESSIVE focus on exceeding customer expectations and continuously
mines the associates for fresh ideas. In return, the company receives
a cult like loyalty from its associates, some of whom have become
millionaires as a result of company stock options.Private Reply to Mamta Mamta | | |
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