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| | The !..:Bazaar Fundas:...! Network is not currently active and cannot accept new posts | | Valentine�s Day Consumer Shopping Plans | Views: 1682 | | Feb 13, 2007 7:42 pm | | Valentine�s Day Consumer Shopping Plans | # | 
Mamta Mamta | |
Do we have such an extensive data...for any of the Indian Festivals/Valentine's Day...& other occasions/festivals/celebrations
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Valentine�s Day Consumer Shopping Plans
The slower economy isn�t stopping shoppers from buying Valentine�s Day gifts this year and spending even more than they did in 2000. Valentine shoppers plan to spend an average of $84.20, which is 8 percent more than last year. According to the annual Valentine�s Day survey by the International Mass Retail Association, the biggest spenders will be the 18 to 24 year-olds who plan to spend an average of $183.80.
Men plan to spend a lot more than women this year and almost 28 percent more than they spent last year. They will buy nearly $122 worth of gifts to show they care, while women plan to spend about $50. Men�s top gift choices are cards and flowers, and women favor giving cards and candy.
Discount department stores top the list of Valentine shopping destinations, especially for women and shoppers with children. Nearly one-third of consumers will shop at these stores to enjoy the value and selection they offer. Another 18 percent plan to shop at specialty stores, and 14 percent at department stores. Others will do their Valentine shopping at drug stores, supermarkets, category dominant stores or other outlets.
"Across the demographic spectrum, people are looking to the discount department stores for gifts to celebrate Valentine�s Day," said IMRA President Robert J. Verdisco. "That�s no surprise. Smart shoppers have learned that they can find the best value and selection at these stores on any day and for any occasion."
To check the nation�s romantic pulse, IMRA asked shoppers if they consider themselves romantic. A majority (65%) said they do, less than one-third said, "no," and the rest did not know. Romantic self-perception was highest for those ages 18-44.
The most popular Valentine�s Day gifts this year are:
* Cards 65%
* Candy 38%
* Flowers 32%
* Gift Cards or Gift Certificates 29%
* Stuffed Animals 21%
* Perfume or Cologne 12%
* Jewelry 11%
* Other Gifts 17%
Other Valentine's Day Survey Findings
About two-thirds of shoppers with children will buy Valentine�s Day gifts for them this year, and nearly one in five shoppers said their children would buy gifts for others.
Pets will receive Valentine�s Day gifts from 6 percent of shoppers, according to this year�s survey, and pet stores are preparing with special displays and suggestions.
IMRA�s Valentine�s Day survey took place January 26-28 and involved about 1,000 U.S. consumers. For more information, visit the IMRA. Private Reply to Mamta Mamta | | Feb 13, 2007 7:45 pm | | re: Valentine�s Day Consumer Shopping Plans | # |
Mamta Mamta | | Valentine's Day Retail Forecast
From Melody Vargas,
Your Guide to Retail Industry.
Valentine's Spending to Reach $13.70 Billion in 2006
The average consumer will spend $100.89 on Valentine's Day, up from $97.27 last year, according to the National Retail Federation's 2006 Valentine's Day Consumer Intentions and Actions Survey, conducted by BIGresearch. Almost 61 percent of consumers plan to celebrate the holiday, and the NRF is forcasting total 2006 Valentine's Day retail sales to reach $13.70 billion, up from $13.19 billion last year.
Valentine's Day Average Spending
* The average male plans to spend $135.67.
* The average female plans to spend $68.64.
* Combined male and female consumer spending is expected to average $100.89, $3.62 more than last year.
* Consumers aged 45-54 plan to spend more than any other age group, at $128.78 each, up from $118.11 last year and $88.96 two years ago.
* Consumers aged 18-24 plan to spend $81.89 this year, a decrease from $83.50 last year and a dramatic drop from $154.65 two years ago.
How Much on Whom This Valentine's Day
* Valentine's Day shoppers plan to spend $64.63 on their significant other or spouse, with consumers aged 25-34 planning to spend more than any other age group.
* Valentine's Day shoppers plan to spend $20.74 on other family members beside their spouses.
* Valentine's Day shoppers plan to spend $5.06 on friends.
* Average spending on children's classmates and teachers is expected to be $3.52.
* Average spending on co-workers is expected to be $2.56.
* $4.38 will be spent on other people, such as neighbors and babysitters.
Valentine's Day Gift Giving
* 62.0 percent of consumers plan to purchase at least one greeting card.
* 47.1 percent of consumers plan to buy candy.
* 42.1 percent plan to spend on an evening out.
* 10.9 percent of consumers plan to give gift cards or gift certificates.
* 52.3 percent of men and 14.9 percent of women plan to buy flowers this Valentine's Day.
* 22.4 percent of men and 7.3 percent of women plan to purchase jewelry.
* 5.3 percent of men and 12.6 percent of women plan to purchase clothing as gifts this Valentine's Day.
Valentine's Day Fun Facts
* Consumers purchased an estimated 180 million roses for Valentine's Day in 2005 with 74 percent of rose purchases for Valentine’s Day being made by men, according to the Society of American Florists.
* Valentine's Day is the number one floral market holiday, capturing 35 percent of holiday transactions and 34 percent of dollar volume, also according to the Society of American Florists.
* In February 2005, jewelry stores in the United States sold $2.4 billion worth of merchandise, according to the U.S. Census Bureau.
* Approximately 180 million cards are exchanged industry-wide (excluding packaged kids' valentines for classroom exchanges), making Valentine’s Day the second largest holiday for giving greeting cards, according to Hallmark.
* More than 36 million heart-shaped boxes of chocolate are sold for Valentine's Day, according to the Chocolate Manufacturers Association and National Confectioners Association.
* Valentine's Day is the fourth biggest holiday of the year for confectionery purchases, after Halloween, Easter and Christmas, according to the National Confectioners Association.
Private Reply to Mamta Mamta | | Feb 13, 2007 7:49 pm | | re: re: Valentine�s Day Consumer Shopping Plans | # |
Mamta Mamta | |
Canadians Prove Their Love This Valentine's Day: Retail Council of Canada
54% of Canadians Intend to Give Candy and Chocolates to their Loved Ones
Toronto, February 9, 2007 – When it comes to Valentine's Day, Canadians like to show affection for all of the important people in their lives, and this year it's no different. According to a new study conducted for Retail Council of Canada by POLLARA, 81% of Canadians intend to show their spouse or partner they care on February 14, while 52% of Canadians plan to show other family members, including children, just how much they appreciate them.Private Reply to Mamta Mamta | | Feb 13, 2007 7:52 pm | | re: re: re: Valentine�s Day Consumer Shopping Plans | # |
Mamta Mamta | | Business Advisors
Valentine's Day Coming Up Roses
By: Carol Carter
Date: Thursday, January 18 2007
Americans love a holiday, and the next big one -- Valentine's Day -- is coming up roses. In fact, Americans will buy 189 million stems of roses for Valentine's Day, according to the California Cut Flower Commission.
They should know. California, after all, supplied more than 173 million stems of roses last year -- out of the 1.3 billion stems sold -- in addition to 66 million stems of lilies; 72 million stems of iris; 77 million stems of Gerbera; 26 million stems of callas; 27 million stems of stock; and 59 million stems of tulips.
Gotta love that California sunshine because it makes pretty flowers. That state supplies approximately 26 percent of all cut flowers sold in the United States.
On an annual basis, 30 percent of U. S. households make a purchase of fresh cut flowers; 34 percent buy bedding and garden plants; 20 percent buy flowering houseplants; and 12 percent buy green houseplants.
And, as for roses. Not only are they big sellers for Valentine's Day, roses also are the single most popular fresh cut flower with consumers all year-round.
Private Reply to Mamta Mamta | | Feb 13, 2007 8:08 pm | | re: re: re: re: Valentine�s Day Consumer Shopping Plans | # |
Mamta Mamta | |
Valentine's Day and its equivalents in other cultures
Thanks to a concentrated marketing effort, Valentine's Day has emerged in Japan and Korea as a day on which women, and less commonly men, give candy, chocolate or flowers to people they like. This has become an obligation for many women. Those who work in offices end up giving chocolates to all their male co-workers, sometimes at significant personal expense. This chocolate is known as giri-choko (義理チョコ), in Japan, from the words giri ("obligation") and choko, a common short version of chokorēto (チョコレート), meaning "chocolate". This contrasts with honmei-choko, which is given to a person someone loves or has a strong relationship with. Friends, especially girls, exchange chocolate that is referred to as tomo-choko (友チョコ); tomo means "friend" in Japanese.
By a further marketing effort, a reciprocal day called White Day has emerged. On March 14, men are expected to return the favour to those who gave them chocolates on Valentine's Day. Many men, however, give only to their girlfriends. Originally, the return gift was supposed to be white chocolate or marshmallows; hence "White Day". However, men have interpreted the name differently and lingerie has become a common gift.
In Korea, there is an additional Black Day on April 14, when males who did not receive anything for Valentine's Day gather together to eat Jajangmyun (Chinese-style noodles in black sauce). In South Korea, there is also Pepero Day, celebrated on November 11, during which young couples give each other romantic gifts.
In Chinese Culture, there is a similar counterpart of the Valentine's Day. It is called "The Night of Sevens", on the 7th day of the 7th month of the lunar calendar; the last one being August 30, 2006. A slightly different version of this day is celebrated in Japan as Tanabata, on July 7th on the solar calendar.
In Persian Culture (Iran) this popular date is discreetly celebrated by most lovers despite the disapproval of such occasion by the hardline Islamic government as a copycat of the West.[citation needed]
According to Jewish tradition the 15th day of the month of Av - Tu B'Av (usually late August) is the festival of love (hag haahava). In ancient times girls would wear white dresses and dance in the vineyards, where the boys would be waiting for them (Mishna Taanith end of Chapter 4). In modern Israeli culture this is a popular day to pronounce love, propose marriage and give gifts like cards or flowers.
In Brazil, the Dia dos Namorados (lit. "Day of the enamored", or "Boyfriend's/Girlfriend's Day") is celebrated on June 12, when couples exchange gifts such as chocolates, cards and usually a flower bouquet. This day is chosen probably because it is the day before the Saint Anthony's day, known there as the marriage saint, when many single women perform popular rituals in order to find a good husband (or nowadays, a boyfriend).
In Colombia, the Día del amor y la amistad (lit. "Love and Friendship Day") is celebrated on the third Friday and Saturday in September, because of commercial issues. In this country the Amigo secreto ("Secret friend") tradition is quite popular, which consists of randomly assigning to each participant a recipient who is to be given an anonymous gift (similar to the Christmas tradition of Secret Santa).
In Mexico, the Día del amor y la amistad is celebrated similar to Colombia but this one falls on February 14.
In Finland, Valentine's Day is called Ystävänpäivä which translates into "Friend's day". As the name says, this day is more about remembering your friends than your loved ones.
In Slovenia, a proverb says that "St Valentine brings the keys of roots," so on February 14, plants and flowers start to grow. Valentine's Day has been celebrated as the day when the first works in the vineyards and on the fields commence. It is also said that birds propose to each other or marry on that day. Nevertheless, it has only recently been celebrated as the day of love. The day of love is traditionally 12 March, the Saint Gregory's day. Another proverb says "Valentin - prvi spomladin" ("Valentine — first saint of spring"), as in some places (especially White Carniola) Saint Valentine marks the beginning of spring.
In Romania, the traditional holiday for lovers is Dragobete, which is celebrated on February 24. It is named after a character from Romanian folklore who was supposed to be the son of Baba Dochia. Part of his name is the word drag ("dear"), which can also be found in the word dragoste ("love"). In recent years, Romania has also started celebrating Valentine's Day, despite already having Dragobete as a traditional holiday. This has drawn backlash from many groups, particularly nationalist organizations like Noua Dreaptǎ, who condemn Valentine's Day for being superficial, commercialist and imported Western kitsch.
In Denmark, Norway & Sweden Valentines Day is known as Valentinsdag. It is not celebrated to a large extent, but some people take time to be romantic with their partner, or send a card to a secret love.
Valentines Day also has regional traditions in the UK. In Norfolk a character called 'Jack' Valentine knocks on the rear door of houses leaving sweets and presents for children. Although leavings treats, many children were scared of this mystical person.
In Asia, people celebrate it with a candle-light dinner.
http://en.wikipedia.org/wiki/Valentine's_Day
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