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| Where to place most selling products | Views: 643 |
| Oct 03, 2006 9:22 am | | Where to place most selling products | # |
Mandeep Sandhu | | I would like to know your opinions on a question which is like the hen and egg story...
Where should you place your best selling items
Some say
- in the starting of that category so that people see them as soon as they enter and pick it up.This way they will not have to go looking for it.
Others say
- Somewhere not exactly in the front because this way customer will go looking for it and in turn pick up a lot of other stuff.
Its like the dress to put on the manequinn- usually the one that's there on display sells the most.Now do you want to put up your best one or the little ok one, because the best one will sell as it is....
Private Reply to Mandeep Sandhu |
| Oct 05, 2006 5:56 am | | re: Where to place most selling products | # |
Troy Maidwell | | In my view it depends on the type of purchase, i.e. high demand, or planned purchases are products that customers come to the store for, for these types of products it is ok to place the top sellers in a lower profile place in order to get customers have more browsing time, however for impulse or unplanned type purchases, it is better to have the top sellers in a high profile position as this acts as the attraction to the shelf/ gondola. Private Reply to Troy Maidwell |
| Oct 05, 2006 10:26 am | | re: re: Where to place most selling products | # |
Mandeep Sandhu | | Dear troy
Thanks for sharing your view point.
For a supermarket can i say, placing the regular items like flour n sugar inside and choclates and scheme items(free toy or discount )in the front ?Private Reply to Mandeep Sandhu |
| Oct 09, 2006 11:34 am | | re: re: re: Where to place most selling products | # |
Seshu Kumar Tirumala | | Paco Underhill in his book "Call of the Mall" had an interesting observation regards which products should be kept near the cash till and which should be kept inside in a low profile position.
Conventionally, supermarkets used to keep fast moving daily need goods in low profile positions inside the store because they know that the customers in any case come for this products. The customers used to keep complaining about searching for these products but the complaints were of no avail.
This gave Birth to the Convenience Store Format which sold only Daily Needs Products where you do not need to search for these products and Convenience stores grew at the cost of Supermarkets.
Seshu Kumar Private Reply to Seshu Kumar Tirumala |
| Oct 12, 2006 7:48 pm | | re: Where to place most selling products | # |
Wes | | Hello, an important part of the equation that should also be considered is your profit margin on the specific items. In my opinion it is very important to keep your high margin items in a visible, high traffic location. If your a specialty store, I would concentrate my high margin items in the front half of the store. If your a grocery store, a similiar effect can be created by displaying high margin items with an "on sale" product on the front of a gondola (eg. display of Tomato soup 'on sale' and a stack of Saltine crackers 'high margin' beside it. When merchandising the aisle, put your higher margin items at eye level when possible. Cross-merchandise where appropriate(this is where you can really be creative and have a positive impact on sales) A very profitable location is the checkout area. People are very suseptable to impulse purchases at the checkout. Place merchandise with a lower price point and a higher margin at your checkouts whenever possible. Hope this gives you some ideas. To your success, W Private Reply to Wes |
| Dec 27, 2006 5:09 am | | re: Where to place most selling products | # |
Neeraj Joshi | | I have entered into the discussion rather late… However my comment on the topic would be something like this.
First, I would rather designate products as “push” products or “pull” products. “Pull” products are those for which customers come looking for (as explained by Troy and Seshu). Then there are “push” products, which retailers want to push either because of high margins or because of ageing problem. Both of them can be high selling items depending upon where and how you place them. As you yourself pointed out, in case of apparels business mannequin serve as excellent selling tool for “push” products and should never be dressed with ‘pull” items. In hypermarket scenario, chips, chocolates etc. are considered to be “push” items and are kept close to the till whereas vegetables etc. are kept in the back because they are “pull” items and act as primary source of motivation for customers to visit a hypermarket. If an appropriate product category is placed on the way to vegetable section, chances are that that category could also become a fast moving product category…like lot of retailers place instant food packets, species etc. along with vegetables.
So I believe if you place your products within the store accordingly, every category has potential to become most selling product line.
Private Reply to Neeraj Joshi |
| Jan 03, 2007 11:37 am | | re: Where to place most selling products | # |
it's Me | | Dear Mandeep,
Instead of ryze you ask the same thing through outdoor promotion campaign, radio or print media campaign.
And distribute some constellation price to the winner.
Even you can go for sms poll in your local region to track your prominent customer
Regards
Private Reply to it's Me |
| Jan 03, 2007 2:02 pm | | re: re: Where to place most selling products | # |
imtiaz ahmed | | I believe that all the various comments and suggestions are quite valid, however 2 other angles can also be taken into consideration. These days, even in the Supermarket business, GM is not enough on it's own to determine where to merchandise products within a catagory, or even where to place the catagory. GMROI, is possible the best metric for measuring the true contribution that a product or catagory delivers. Afterall, it's how quickly you can turn the stock and generate a GM that actually pays the bills. Therefore, I would recommend that one should factor this metric into any decision regarding merchandising.
The other angle, which can be quite complicated is to conduct some sort of "Basket Analysis" and see what products are bought by the customers together. It's quite amazing that so many retailers just don't understand the "Affinity" of products. There are a number of software tools and BI implementations, which can help someone "dig into the facts" to really discover these priceless bits of information.
Private Reply to imtiaz ahmed |
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