NEW DELHI: The next one week is going to decide a lot of things as far as Reliance Industries entry into the retail business is concerned. While it is well known that the retail juggernaut will begin from Hyderabad next month with two kinds of stores, little has been said about the branding, design and the layout of these stores.

This is where Reliance chairman Mukesh Ambanis wife Nita comes into the picture. Reliance insiders say Nita is expected to play a key role in conceptualising these stores. In fact, the entire branding exercise for the retail venture, the layout and design of each store and even the colour scheme to be adopted in the communication strategy for retail is expected to be decided over the next few days by her. And if reports are to be believed, she may also join Reliance Retail formally, to spearhead these activities.

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