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| Feb 13, 2007 7:42 pm |
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Valentine�s Day Consumer Shopping Plans |
Mamta Mamta
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Do we have such an extensive data...for any of the Indian Festivals/Valentine's Day...& other occasions/festivals/celebrations
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Valentine�s Day Consumer Shopping Plans
The slower economy isn�t stopping shoppers from buying Valentine�s Day gifts this year and spending even more than they did in 2000. Valentine shoppers plan to spend an average of $84.20, which is 8 percent more than last year. According to the annual Valentine�s Day survey by the International Mass Retail Association, the biggest spenders will be the 18 to 24 year-olds who plan to spend an average of $183.80.
Men plan to spend a lot more than women this year and almost 28 percent more than they spent last year. They will buy nearly $122 worth of gifts to show they care, while women plan to spend about $50. Men�s top gift choices are cards and flowers, and women favor giving cards and candy.
Discount department stores top the list of Valentine shopping destinations, especially for women and shoppers with children. Nearly one-third of consumers will shop at these stores to enjoy the value and selection they offer. Another 18 percent plan to shop at specialty stores, and 14 percent at department stores. Others will do their Valentine shopping at drug stores, supermarkets, category dominant stores or other outlets.
"Across the demographic spectrum, people are looking to the discount department stores for gifts to celebrate Valentine�s Day," said IMRA President Robert J. Verdisco. "That�s no surprise. Smart shoppers have learned that they can find the best value and selection at these stores on any day and for any occasion."
To check the nation�s romantic pulse, IMRA asked shoppers if they consider themselves romantic. A majority (65%) said they do, less than one-third said, "no," and the rest did not know. Romantic self-perception was highest for those ages 18-44.
The most popular Valentine�s Day gifts this year are:
* Cards 65%
* Candy 38%
* Flowers 32%
* Gift Cards or Gift Certificates 29%
* Stuffed Animals 21%
* Perfume or Cologne 12%
* Jewelry 11%
* Other Gifts 17%
Other Valentine's Day Survey Findings
About two-thirds of shoppers with children will buy Valentine�s Day gifts for them this year, and nearly one in five shoppers said their children would buy gifts for others.
Pets will receive Valentine�s Day gifts from 6 percent of shoppers, according to this year�s survey, and pet stores are preparing with special displays and suggestions.
IMRA�s Valentine�s Day survey took place January 26-28 and involved about 1,000 U.S. consumers. For more information, visit the IMRA. Private Reply to Mamta Mamta (new win) |
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